Timing of web personalization in mobile shopping: A perspective from Uses and Gratifications Theory
Year: 2018
Type: article
Study design: Observational Study
Source: Computers in Human Behavior
Authors: Jialiang Huang, Liyun Zhou
Institutions: Guangzhou University, South China Agricultural University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
Awards: G2538410161, G3034702604, G4597759921
OpenAlex ID: W2811250622