Work

Erzählen statt informieren – Das Potenzial von Storytelling in der Innovationskommunikation von B2B-Unternehmen

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-06020-6_3

Author: Gitta Rohling

Language: German

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W28166847

FWCI: 5.809

Cites: 28

Cited by: 6

Related to: 10