Can digitisation help overcome linguistic and strategic disadvantages in international media markets? Exploring cross-border business opportunities for German-language media companies
Year: 2018
Type: article
Source: Media Culture & Society
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
Awards: Management und Ökonomie grenzüberschreitender Medienkommunikation. Eine Untersuchung des transnationalen Verhältnisses von Marktstrukturen und Medienmanagement, The management and economics of cross-border media communication, The management and economics of cross-border media communication.A study of the transnational relations between marketstructures and media management
OpenAlex ID: W2830653759
