Work

Employer Branding in the Digital Era Attracting and Retaining Millennials Using Digital Media

Year: 2018

Type: book-chapter

Source: Studies in systems, decision and control

DOI: 10.1007/978-3-319-91860-0_23

Authors: Paula Arriscado, Helena Quesado, Bianca Sousa

Institution: Instituto Português de Administração de Marketing

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2848201154

FWCI: 9.499

Cites: 25

Cited by: 27

Related to: 10