Work

The impact of corporate social responsibility on brand equity

Year: 2018

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-02-2018-0051

Authors: Jing Yang, Kelly Basile

Institution: Emmanuel College - Massachusetts

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2851999431

FWCI: 11.67

Cites: 53

Cited by: 81

Related to: 10