Customer referencing as business actor engagement behavior – Creating value in and beyond triadic settings
Year: 2018
Type: article
Source: Industrial Marketing Management
Authors: Elina Jaakkola, Leena Aarikka-Stenroos
Institutions: University of Turku, Tampere University of Technology
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2883097950
