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Study on the Strategies of the E-commerce Implementation in Binchuan Grape Industry of China——Based on SWOT Quantitative Analysis Method

Year: 2018

Type: article

Abstract: This study takes Binchuan County grape industry as the research point, on the basis of SWOT analysis in e-commerce grape industry resources in Binchuan County, combined with AHP quantitative analysis method, used Delphi method gives the factors weights and scores from the experts. And used the four-dimensional strategic center coordinates location of gravity, determine the strategy orientation angle. Come to conclusion that the strategies of implementation e-commerce of grape industry in Binchuan County should be opportunity type, and then put forward strategic suggestions.

Source: Proceedings of Business and Economic Studies

DOI: 10.26689/pbes.v1i1.351

Authors: Xiaodong Liu, John Walsh

Institution: Shinawatra University

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: bronze

OpenAlex ID: W2883268347

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