Work

The Neo-Middle Class: A Unique Opportunity for a Marketer

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-981-10-6505-7_4

Authors: Kalpit Shah, Atanu Adhikari

Institution: Indian Institute of Management Kozhikode

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2883357200

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