Work

Chatbots and New Audience Opportunities for Museums and Heritage Organisations

Year: 2018

Type: conference-paper

Abstract: This paper explores how chatbots can offer opportunities for museums and galleries in engaging their audiences through recent developments, and through a case study approach focusing on the design and implementation of an audience development pilot in Milan involving four historic house museums ( Case Museo di Milano ). The pilot aimed to find new and interesting ways to engage teenagers in visiting these museums through visualising narrative using a convergence of chatbot technology and gamification.

Source: Electronic workshops in computing

DOI: 10.14236/ewic/eva2018.33

Authors: Stefania Boiano, Ann Borda, Guiliano Gaia, Stefania Rossi, Pietro Cuomo

Institution: The University of Melbourne

Language: English

Topic: Museums and Cultural Heritage

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2883376713

FWCI: 27.21

Cites: 33

Cited by: 31

Related to: 10