Role of Trust, Customer Satisfaction, and Perceived Effectivenes of E-Commerce Institutional Mechanism to Repurchase Intention: Systematic Literature Review
Year: 2018
Type: review
Study design: Systematic Review
Abstract: Development of all e-commerce company in the world increase significantly each year, every company innovate their strategy especially in the transactional mechanism which sensitivity level to the customer is very high. Every e-commerce company definitely needs a repurchase intention from their customer, then they needed the right strategy to achieve it. To make the good perception of the customer in case to keep the customer's trust and their satisfaction high, e-commerce company establish transaction mechanism which involves the third party to decrease transactional risk activity. The paper uses systematic literature review (SLR) as a methodology in reviewing literature is searched through published articles systematically such as; Emerald Insight, ISSN, and Elsevier. The paper will be classified of each research on primary studies by decision variables, variables, and methods. The paper is written in only English-languages with specific keywords to find in the online database. From the literature review results, it is known that there is influence between the role of trust, customer satisfaction, and perceived effectiveness of e-commerce institutional mechanism (PEEIM) to repurchase intention in blanja.com Indonesia with using structural equation modelling (SEM) method.
Authors: Rifa Rizka Anisah, Agus Achmad Suhendra
Institution: Telkom University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2884463868