Year: 2018
Type: article
Abstract: The archaeological sites of Atapuerca (Burgos, Spain), declared World Heritage Site in 2000, stand out for their international repercussion due to the scientific results on human evolution. The aim of science socialization has lead to different communication policies, one for scientific dissemination and another for society dissemination. Although there is no specific transmedia communication plan, all communication resources are taken into advantage, to the extent of creating the Atapuerca Universe. This Universe works as a transmedia model, where prosumers acquire a leading role disseminating contents. The expansion generated from above by the producers is therefore complemented with the expansion from below made by the prosumers, sharing, expanding, modifying and generating new contents. This paper demonstrates that transmedia strategies are applicable to scientific projects.
Source: El Profesional de la Informacion
Institutions: Universidad de Burgos, Universidad Pontificia Comillas
Language: Spanish
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2885309305