A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets
Work
Year: 2018
Type: article
Source: Information Sciences
Authors Rui Qin, Yong Yuan, Fei‐Yue Wang
Institutions Institute of Automation, Chinese Academy of Sciences, Shandong Institute of Automation, Qingdao Academy of Intelligent Industries, National University of Defense Technology
Cites: 35
Cited by: 10
Related to: 10
FWCI: 2.086
Citation percentile (by year/subfield): 82.99
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funders National Natural Science Foundation of China, National Natural Science Foundation of China, National Natural Science Foundation of China, National Natural Science Foundation of China
Grant IDS 71472174, 71232006, 71702182, 61533019