Formal control influence on franchisee trust and brand-supportive behavior within franchise networks
Year: 2018
Type: article
Source: Industrial Marketing Management
Authors: Raisa Yakimova, Martin Owens, Jörg Sydow
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: bronze
Funder: Griffith University
OpenAlex ID: W2885610375
