Different Influences of Perceived Interactivity of E-Commerce Sites on Consumers—Based on Self-Constructed Regulation Mechanisms
Year: 2018
Type: conference-paper
Study design: Observational Study
Abstract: Based on the improved traditional multi-group structural equation model, this paper makes use of the measurement consistency and structure consistency to discuss the performances difference of the perceptive interaction influences on interdependent-self consumers and independent-self consumers of ecommerce websites in base-line models. The results show that interdependent-self consumers are more perceptual in the baseline model, while independent-self consumers are more rational.
Authors: Junjie Yan, Yiru Guo, Chongzhou Wang
Institution: Beijing Forestry University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2885999995