An investigation into on-sourcing of advertising creativity in an emerging economy: The case of the United Arab Emirates
Year: 2018
Type: article
Source: Journal of Business Research
Authors: Liza Howe-Walsh, Sarah Turnbull, Pawan Budhwar
Institutions: University of Portsmouth, Aston University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2886628851