The weight of retail, the weight in retail and identity: an analysis of plus size consumers
Year: 2013
Type: article
Abstract: This paper examines the concept of identity from the perspective of plus size women´s consumption of fashion. 14 phenomenological interviews were conducted and analyzed from a hermeneutical perspective. Three thematic categories emerged from the data analysis: the construction of identity through fashion, elements of plus size identity and creative strategies to deal with the lack of products for plus size women in retail. Among the main results, the way the term plus size acts as stigma, influencing consumer´s identity projects, the role of retail in the stigmatization process and the shopping epic saga, which involves a “black market” with the participation of sellers.
Authors: Zanette, Maria Carolina, Lourenço, Carlos Eduardo, Brito, Eliana Pereira Zamith
Institution: Fundação Getulio Vargas
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2886644188