Year: 2018
Type: article
Abstract: Context richness in Central and Eastern Europe (CEE) can be leveraged to further international business research and advance business practice in a new multipolar, regionalized, and increasingly “glocalized” world. CEE markets and MNCs have faded to the background of existing research on emerging markets and emerging market multinationals. The specific CEE context call on IB scholars to re-examine how (foreign and domestically grown) MNCs adapt their strategies in resource-constrained business environments that have undergone incredible socio-economic transitions over the last 25 years, characterized by dynamic institutional evolution, unique transition processes, geographically compressed cultural diversity, sophisticated market behaviour and innovation patterns.
Source: AIB Insights
DOI: 10.46697/001c.16843
Authors: Andreja Jaklič, Matevz Rasković, Arnold Schuh
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2887402908