Avances y retos de la gestión de la comunicación en el siglo XXI. Procesos, necesidades y carencias en el ámbito institucional
Year: 2018
Type: article
Study design: Observational Study
Abstract: Organizations are installed in a systemic conglomerate in which their operation depends on the behavior of the other entities in the environment in which they are immersed. This article is based on the fact that institutional communication can not be considered unattended by the way of transforming online and offline relationships. Thus, in response to five trend indicators (interactive symmetry, Generation Co (co-creators and co-developers of content), transmedia communication and liquid contents, Internet of Things (IoT) and geoconferential mobility connection) it is discussed how are adapting communication managers of government, trade union, political, religious, health, judicial, and parliamentary, county and provincial councils, through an intentional sample of 87 members on a census universe of 427 organizations and institutions in Galicia that responded to a questionnaire of 54 questions about processes, needs and deficiencies in the management of your communication.
DOI: 10.5209/esmp.59987
Language: Spanish
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2888998341