Work

Critical historical research method and marketing scholarship

Year: 2018

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2018.1515783

Authors: Tony Yan, Michael R. Hyman

Institutions: College of Saint Benedict and Saint John's University, New Mexico State University

Language: English

Topic: Business and Management Studies

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2889577925

FWCI: 3.196

Cites: 162

Cited by: 20

Related to: 10