Year: 2018
Type: article
Abstract: This article examines the history of British house magazines from 1945 to 2015. It discusses their content, audience and function within companies. From tools of internal public relations, house magazines switched to being used as mediums of industrial relations in the 1960s and 1970s, and by the late 1980s were increasingly applied to the creation of corporate identity, organisational culture and internal marketing. They were also forced to accommodate the rise of internal communications and electronic media. The article discusses the rise and relative decline of the British house magazine, and ends by asking whether it has a future.
Source: Business History
Authors: Michael Heller, Michael Rowlinson
Institutions: Brunel University of London, University of Exeter
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2889638337