Work

The role of customer engagement in the involvement-loyalty link

Year: 2018

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-11-2017-0318

Authors: Prateeksha Parihar, Jagrook Dawra, Vinita Sahay

Institution: Indian Institute of Management Raipur

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2889822741

FWCI: 14.48

Cites: 51

Cited by: 90

Related to: 10