Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry
Year: 2018
Type: article
Study design: Observational Study
Source: Global Business Review
Authors: Jalal Rajeh Hanaysha, Richard Jan Pech
Institution: DRB-HICOM University of Automotive Malaysia
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2890467110