Work

Peran Customer Satisfaction Memediasi Perceived Ease of Use Dan Perceived Enjoyment Terhadap Repurchase Intention

Year: 2018

Type: article

Abstract: This study was conducted on the Traveloka user on Denpasar City with 120 total of samples. Data collection with questionnaire. The data result from questionnaire tested for validity and reliability. Furthermore, another data analyzed using Confirmatory Factor Analysis (CFA), path analysis and Sobel test. This research show that perceived ease of use and perceived enjoyment have positive and significant impact on customer satisfaction. Perceived ease of use, perceived enjoyment and customer satisfaction have positive and significant impact on repurchase intention.This research show that customer satisfaction significantly mediating perceived ease of use and perceived enjoyment toward repurchase intention on Traveloka website in Denpasar City. Keyword: perceived ease of use, perceived enjoyment, customer satisfaction, repurchase intention.

Source: E-Jurnal Manajemen Universitas Udayana

DOI: 10.24843/ejmunud.2018.v07.i04.p12

Authors: Made Ayu Swari Oktarini, I Made Wardana

Institution: Udayana University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $49

OpenAlex ID: W2891055097

FWCI: 0.71

Cites: 22

Cited by: 8

Related to: 10