Discourse Analysis of Prominent Politicians’ Public Speeches: Pre and Post Election 2013 Pakistan
Year: 2015
Type: article
Abstract: The purpose of the study is to analyze the rhetorical devices: Repetition, modality, positive self- presentation, negative otherpresentation, ethnicity and figurative speech (metaphor, simile and personification) in pre and post-election speeches of relatively popular political leaders of Pakistan. The paper investigated the linguistic implications of these rhetorical devices. A qualitative content analysis of data (collected from a sample of fifteen prominent politicians) was undertaken to address the underlying research questions. Frequency of persuasive devices was measured to figure out the variation in pre and post-election data. The findings uncover that the politicians exploit persuasive devices to foster consent, demonstrate ideologies and assert power. The use of rhetorical devices seemed more or less context dependent.
DOI: 10.32350/llr/11/01
Author: Amna Iqbal
Institution: University of Lahore
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2892069488