Work

Light colors and comfortable warmth: Crossmodal correspondences between thermal sensations and color lightness influence consumer behavior

Year: 2018

Type: article

Source: Food Quality and Preference

DOI: 10.1016/j.foodqual.2018.09.004

Authors: Kosuke Motoki, Toshiki Saito, Rui Nouchi, Ryuta Kawashima, Motoaki Sugiura

Institutions: Tohoku University, Japan Society for the Promotion of Science, Institute of Development, Aging and Cancer, Tohoku University, International Research Institute of Disaster Science, Tohoku University, Smart-Aging Research Center, Tohoku University

Language: English

Topic: Multisensory perception and integration

Subfield: Experimental and Cognitive Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

Funder: Japan Society for the Promotion of Science

Award: 経済的価値の神経基盤の解明

OpenAlex ID: W2894045647

FWCI: 9.169

Cites: 57

Cited by: 67

Related to: 10