Work

Virtual reality and its impact on B2B marketing: A value-in-use perspective

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.06.007

Authors: D. Eric Boyd, Bernadett Koles

Institutions: James Madison University, École Supérieure de Commerce de Rennes

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2894474554

FWCI: 17.77

Cites: 78

Cited by: 121

Related to: 10