Models of Trust and Reputation in eCommerce
Year: 2016
Type: article
Abstract: In eCommerce it is offered to online clients three types of evaluation: the evaluation of the \nbuyer, the evaluation of the seller or the evaluation of both of them. For most of the cases, the \npartners of transaction can evaluate each other. In general, evaluations show how satisfied or \nunsatisfied is a buyer or a seller about the online transaction or his partner after the ending of the \nprocess. A small number of models offers a solution for developing an initial set of advisors which \ncan be used for determination of levels of reputation and there are a few models that take into \nconsideration as many social criteria as possible for determination of trust.
Author: Florentina Loredana Dragomir
Language: English
Topic: Access Control and Trust
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W2894648303