Work

The Multi-Channel E-Service Quality for Thai Electronic Tourism

Year: 2017

Type: article

Abstract: This research identifies the multi-channel electronic service quality of Thai e-tourism including various online channels such as websites, social networks, smartphones, and Internet of Things, and their impact on cognitive image. The analysis of the factors of electronic tourism based on the survey from Thai and foreign tourists, the service quality of multichannel E-tourism consists of 8 factors: tangibility, responsiveness, reliability, trust, accessibility, ease of use, real time IoT, and security. The results of the study showed that the tourists considered the service quality via the Internet of Things technology important because of immediate responsiveness through devices and applications which can create cognitive and affective image.

Source: Journal of the Association for Information Systems

Author: Siriluck Rotchanakitumnuai

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

Funder: Thammasat University

OpenAlex ID: W2894721205

FWCI:

Cites: 22

Cited by: 1

Related to: 10