Steering the Sales Force for New Product Selling: Why Is it Different, and How Can Firms Motivate Different Sales Reps?
Year: 2018
Type: article
DOI: 10.1111/jpim.12476
Authors: Christian Homburg, Sebastian Hohenberg, Alexander Hahn
Institution: University of Mannheim
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2895505604