Work

Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image

Year: 2018

Type: article

Abstract: As the demand for a more sustainable society increases, adopting a sustainable banking approach serves as a competitive advantage for banks that are focused on attaining bank loyalty. This study revolves around understanding the role of sustainable banking practices on bank loyalty, while exploring the mediating effect of corporate image in the relationship between sustainable banking practices and bank loyalty. 511 data derived from customers of the banking sector was adopted for this study. Result from the structural equation modeling shows that sustainable banking practices positively and directly affects bank loyalty and corporate image, corporate image directly and positively affect bank loyalty, and also mediates in the relationship between sustainable banking practices and bank loyalty.

Source: Sustainability

DOI: 10.3390/su10114050

Authors: Nicholas Igbudu, Zanete Garanti, Temitope Popoola

Institution: Cyprus International University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $2,896

OpenAlex ID: W2895829851

FWCI: 9.092

Cites: 71

Cited by: 89

Related to: 10