Work

Blending Internet-of-Things (IoT) solutions into relationship marketing strategies

Year: 2018

Type: article

Source: Technological Forecasting and Social Change

DOI: 10.1016/j.techfore.2018.09.029

Authors: Fang-Yi Lo, Nayara Campos

Institution: Feng Chia University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2896654796

FWCI: 18.11

Cites: 43

Cited by: 143

Related to: 10