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Remote rural home based businesses and digital inequalities: Understanding needs and expectations in a digitally underserved community

Year: 2018

Type: article

Abstract: The digital economy offers home based micro-businesses in rural areas many advantages but stubborn social, economic and territorial digital divides continue to create challenges for this sector of the rural economy. Complex digital inequalities are illustrated in our case studies of the digital behaviour and Internet experiences of those running micro, home based businesses in a remote, digitally underserved rural community before, during and after the deployment of broadband technology. Findings draw attention to the role and importance of fit-for-purpose broadband in promoting digital inclusion for individuals, households and small, home based businesses: in a fast changing digital national and global economy remote rural home based micro-businesses are at risk of being left behind.

Source: Journal of Rural Studies

DOI: 10.1016/j.jrurstud.2018.09.011

Authors: Lorna Philip, Fiona Williams

Institutions: University of Aberdeen, University of Chester

Language: English

Topic: ICT Impact and Policies

Subfield: Media Technology

Field: Engineering

Domain: Physical Sciences

SDGs: Decent work and economic growth, Reduced inequalities, Industry, innovation and infrastructure, No poverty

Open Access status: hybrid

Estimated APC paid: $2,251