Work

Brand Crisis-Sentiment Analysis of User-Generated Comments About @Maggi on Facebook

Year: 2018

Type: article

Source: Corporate Reputation Review

DOI: 10.1057/s41299-018-0057-4

Authors: Mridula S. Mishra, Ruppal W. Sharma

Institution: S.P. Jain Institute of Management and Research

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2897877239

FWCI: 3.812

Cites: 46

Cited by: 31

Related to: 10