Work

How Can International Ventures Utilize Marketing Capability in Emerging Markets? Its Contingent Effect on New Product Development

Year: 2018

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x18809999

Authors: Min Ju, Jason Lu Jin, Kevin Zheng Zhou

Institutions: University of Missouri–St. Louis, Tongji University, University of Hong Kong

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2898096856

FWCI: 8.774

Cites: 78

Cited by: 52

Related to: 10