Consumer's response to CSR activities: Mediating role of brand image and brand attitude
Year: 2018
Type: article
Study design: Observational Study
DOI: 10.1002/csr.1689
Authors: Kumar Ramesh, Raiswa Saha, Susoban Goswami, Sekar, Richa Dahiya
Institutions: Madurai Kamaraj University, SRM University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2898305899