Work

Why are experienced users of WeChat likely to continue using the app?

Year: 2018

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2017-0246

Authors: Xiuyuan Gong, Zhiying Liu, Xiabing Zheng, Tailai Wu

Institutions: University of Science and Technology of China, Huazhong University of Science and Technology

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2898738567

FWCI: 7.452

Cites: 136

Cited by: 47

Related to: 10