Work

Adding co-creation as an antecedent condition leading to trust in business-to-business relationships

Year: 2018

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2018.10.002

Authors: Drew Franklin, Roger Marshall

Institution: Auckland University of Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2898987152

FWCI: 19.86

Cites: 75

Cited by: 110

Related to: 10