Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
Year: 2018
Type: article
Authors: Anne Bartsch, Andrea Kloß
Institution: Ludwig-Maximilians-Universität München
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2899108734