Work

Orchestrating service brand touchpoints and the effects on relational outcomes

Year: 2018

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-12-2016-0413

Author: Abdullah J. Sultan

Institution: Kuwait University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2899247516

FWCI: 2.896

Cites: 40

Cited by: 27

Related to: 10