Work

The impact of network externalities on acceptance and use of an app of peer-to-peer platform: a study with Uber users

Year: 2018

Type: article

Abstract: In recent years, sharing business models have emerged based on the use of technology. Thus, this study used the constructs of UTAUT2 and Network Externalities, in order to analyze how the network externality moderates the acceptance of an app used in peer-to-peer platform. A survey was conducted with 243 Uber users and data were analyzed through the structural equation modeling. As a result, it has been found that all factors influence user acceptance in a positive way. However, the network externality moderates this influence when it comes to factors as facilitating conditions, habit, and social influence.

Source: Revista Gestão & Tecnologia

DOI: 10.20397/2177-6652/2018.v18i3.1372

Authors: Kelly Carvalho Vieira, Eduardo Gomes Carvalho, Joel Yutaka Sugano, José Willer do Prado

Institutions: Universidade Federal de Lavras, Federal Center for Technological Education of Minas Gerais

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2899338365

FWCI: 1.065

Cites: 45

Cited by: 7

Related to: 10