Work

Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation

Year: 2018

Type: article

Source: International Journal of Strategic Communication

DOI: 10.1080/1553118x.2018.1533555

Authors: Rebecca Swenson, Nathan Gilkerson, Fraser Likely, Forrest W. Anderson, Michael Ziviani

Institutions: University of Minnesota, Marquette University, University of Ottawa, George Washington University, Microsoft (United States)

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2899344640

FWCI: 4.948

Cites: 62

Cited by: 26

Related to: 10