Work

B2B brand equity: investigating the effects of human capital and relational trust

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-01-2018-0003

Authors: Galina Biedenbach, Peter Hultén, Veronika Tarnovskaya

Institutions: Umeå University, Lund University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2899506580

FWCI: 7.026

Cites: 80

Cited by: 53

Related to: 10