Work

A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising

Year: 2004

Type: article

Abstract: The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.

Source: CSUSB ScholarWorks (California State University, San Bernardino)

Author: Yichen Yang

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: green

OpenAlex ID: W2899556632

FWCI:

Cites: 17

Cited by:

Related to: 10