Work

Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties

Year: 2018

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2018.11.002

Authors: Hailu Getnet, Aron O'Cass, Hormoz Ahmadi, Vida Siahtiri

Institutions: Macquarie University, Australian Catholic University

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth, No poverty

Open Access status: closed

OpenAlex ID: W2900444769

FWCI: 7.003

Cites: 73

Cited by: 37

Related to: 10