Work

Consumer Research: How valid and useful are all our consumer behavior research findings?

Year: 1978

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297804200213

Author: Jacob Jacoby

Institution: Purdue University West Lafayette

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2900650222

FWCI: 16.08

Cites:

Cited by: 178

Related to: 10