Work

Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect

Year: 2018

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.10.053

Authors: Tom van Laer, Stephanie Feiereisen, Luca M. Visconti

Institutions: City, University of London, City St George's, University of London, MBS School of Business, ESCP Business School, Università della Svizzera italiana

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

Funder: Cass Business School, City University London

OpenAlex ID: W2900698116

FWCI: 120.7

Cites: 130

Cited by: 282

Related to: 10