Work

The relationship between marketing agility and financial performance under different levels of market turbulence

Year: 2018

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2018.11.008

Authors: Jing Zhou, Felix T. Mavondo, Stephen Graham Saunders

Institution: Monash University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2900823124

FWCI: 14.62

Cites: 86

Cited by: 254

Related to: 10