Work

The Impact of Contextual Offer on Purchase Intention Through Consumption Value in Mobile Service

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Electronic Commerce in Organizations

DOI: 10.4018/jeco.2019010103

Authors: Sung-Hee Jang, Jae-Ik Shin

Institutions: Kyungpook National University, Gyeongnam National University of Science and Technology

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2900918604

FWCI: 0.71

Cites: 32

Cited by: 5

Related to: 10