Work

Designing Solutions for the Low Income Consumer Markets: Four Schools of Thought

Year: 2018

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/978-1-78714-555-920181006

Authors: Jaqueline Pels, Jagdish N. Sheth

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Reduced inequalities

Open Access status: closed

OpenAlex ID: W2901190273

FWCI: 1.654

Cites: 86

Cited by: 2

Related to: 10