Work

Evolving and Expanding Marketing to Address Challenges and Opportunities in BoP Markets: Looking Back and Forward

Year: 2018

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/978-1-78714-555-920181002

Authors: Madhu Viswanathan, Arun Sreekumar, Roland Gau

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2901730536

FWCI: 6.618

Cites: 28

Cited by: 5

Related to: 10